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Erik Syrén Webinar (1)

Sales and marketing alignment for B2B SaaS

The B2B buying process has changed. Customers are more informed than ever, heavily researching businesses online, and coming to them slap-dab in the middle of the journey. This means marketing and sales teams need to inspire and educate customers on these ‘self-led’ buying journeys from day one.

And since customers expect the smoothest of experiences – alignment is critical, especially for B2B SaaS companies.

To win, sales and marketing need to go hand-in-hand, integrating inbound and outbound activities.


Erik Syrén - Head of Operations at Monterro
Erik has over 20 years of experience in the software industry as CEO, entrepreneur and investor. Previous positions include CEO of Lime Technologies, board member of Formpipe and Wiraya.