Because software companies are easy to scale.
It’s one of the biggest lies ever told in the tech world. At best it’s reductive. At worst, it’s misleading – and a dangerous trap for unsuspecting entrepreneurs.
Here’s what they don’t tell you about the software business:
— The myth
— The reality
The myth leads entrepreneurs to think money alone can unlock scale. That exponential gains are just an investment round away.
If that were true, software would be a very different business.
Capital would be king. Billion-dollar success stories would be so common we’d need a new name for unicorns.
But here’s the thing – the failures were just as valuable. Because they all had one thing in common:
Tackling the biggest business challenges, like figuring out company positioning and competitive advantage, planning international expansion, and making strategic add-on acquisitions.
Getting the management advice and support that helps leaders to lead, in areas like business planning, sales and marketing, recruitment and remuneration, and more.
Learning from each other through communities and events where managers can come together with peers in their specialist area to share knowledge and best practices.
Finding and hiring the best people in the industry for technical and business leadership positions, by optimizing recruitment, onboarding and talent development processes.
Get it wrong, and even the best product and all the money in the world won’t be enough to get you to Y².
To help Nordic software companies take on the world. To help them unlock that all-important Y² of scale by giving them an input X that’s made up of more than just money.
We’re a hands-on growth investor – we invest
into software businesses.
(And our own money.)
We know how to scale software companies.
We work harder than any other investor.
And we work closely with every company we invest in.