Some insights from Monterro's 2025 Benchmark Report

The sales funnel is a vital cornerstone of marketing and sales activity — but, it also has some serious limitations.

Choosing the right region for your international expansion can be a make-or-break situation.

There’s one thing at the heart of any successful software business sale – preparation.

Every successful positioning project is founded on a deep understanding of which customers will get the most value from your product or service.

Your positioning impacts every aspect of your business: from what you sell and how you sell it, to who you sell it to and who you compete with.

SaaS companies are only as valuable as their potential to grow. But, what many businesses don’t realise is that they can increase their revenue by as much as 10%-20% by following a structured pricing strategy.

Who you hire can make or break your business — and an international expansion only raises those stakes.

If you were to reboot your software organisation from scratch today, it probably goes without saying that you’d set up as a Software-as-a-Service (SaaS) company.

If you’re a software company bringing a product to market, you’ve probably developed a plan for how you’ll do that.

B2B customers expect the smoothest of experiences. How do you achieve that? Sales and marketing alignment is critical.

So, you’re a B2B SaaS business and you’ve got your company culture sorted.

Customer success has exploded in the B2B software world. No surprise, given that key customer success metrics – customer retention, engagement and satisfaction – are at the core of every SaaS business strategy. And because the SaaS business model means that if customers don’t use your software or aren’t happy with it, they’ll simply unsubscribe. But making customer success actually successful is still a challenge.

Strike the right business partnership and it can help you create impact in just about every area of your business.

So, you’re a B2B SaaS business and you’ve got your company culture sorted. People are rallied behind your mission, they’re using your guiding principles to inform their decisions, you’re measuring and maintaining your culture, and (thanks in no small part to this cultural alignment) your business is growing. Hats off. But growing businesses hire more people – some even acquire other businesses. Which presents you with a new problem: how do you develop your culture as your business grows?

B2B customers expect the smoothest of experiences. How do you achieve that? Sales and marketing alignment is critical for success. We’ve worked with plenty of sales and marketing teams over the years trying to align, and one thing is clear: If you want to nail the customer buying journey, sales and marketing need to go hand-in-hand, integrating inbound and outbound activities.

If you’re a software company bringing a product to market, you’ve probably developed a plan for how you’ll do that. But for many, this plan is essentially an internal piece with internal-facing strategies and tactics. Contrary to popular belief, that isn’t what a product roadmap should be.

Without the fundamentals in place, there will be friction at every stage of your sales process. No ifs, no buts.

The need for aligned sales and marketing has only grown stronger with the rise of customer-centricity and the digital age.

Just because you have a great concept for your culture, doesn’t mean it always works. You’d be surprised how many businesses build winning company cultures, but take their foot off the gas when it matters most.

Your organisation’s culture is a living, breathing organism. Every time a new hire jumps on board it’ll impact your culture. Neglect your culture and it’ll start to shift. Add a whole satellite office – and your culture can morph into something completely new.

Pricing can be a key way to gear up your growth strategy, but most companies lack the right approach to make pricing a pillar of profitability.

If you’re a B2B SaaS company, your pricing strategy is as important as your overall business strategy. In spite of this, many B2B SaaS folks overlook pricing strategies.

Many SaaS businesses must rely on partnerships to grow revenue, expand market reach, acquire new customers, or offer implementation and...

Partnerships can be a great way to grow your business but if not nurtured correctly (or picked well in the first place) they can cause...

In our Mergers and Acquisitions eBook, we drilled out into the numerous ways that add-on acquisitions can help your business grow. ...

Understand the critical factors your software company needs to prepare for a successful merger or acquisition, from strategy to integration planning.

Getting alignment between sales and marketing teams is vital for growing B2B SaaS companies. It’s not just about sales approaching...

How to make most of the customers you’ve already got on your plate. Growth doesn’t always mean new customers – it can mean...Traditional B2B buying journeys – where sales teams approach entirely new prospects – have changed. Today’s B2B customers heavily...

Traditional B2B buying journeys – where sales teams approach entirely new prospects – have changed. Today’s B2B customers heavily...

As the software industry expands globally, many B2B SaaS companies are fully back on track with their growth goals despite...

Blog post by Pauline Daremark, Operations at Monterro Delivering truly great customer success in the B2B Software As a Service (SaaS)...

In this blog, we’re going to explore how you can build and staff your B2B SaaS customer success department in the best way. Most...

The ‘CEO’ of your product should also be your customer expert and strategy owner. But every successful software business must give...

A product roadmap can be a strategic hero piece that drives your business forward, rather than just a to-do list for the development...

Blog Post by David Kuritzén, B2B Software Investor at Monterro. Selling your software business is a big step – but it doesn’t have...

Moving your product to SaaS is better for your customers and better for your business. But the actual transition can be tough. Hear...

So, your software or SaaS company is ready to expand internationally. But what should be a time of excitement can often end up a source...

A significant amount of work goes into finding the right talent to work at a software company. In fact, we recently explored how hard...

Graduate trainees are a critical part of Lime’s DNA. Learn how the Swedish CRM leader locates and attracts top graduate talent to...

Business culture is the driving force behind great work. Now find out how to maintain it across teams and regions, and during...

You’ve got the vacancies, but where’s the talent? For software and SaaS companies, one of the hardest parts of the hiring process...

Is your B2B software company ready for international expansion? You may think proximity and cultural familiarity makes the most sense...

Which region should we enter? Which roles will we need from day one? How will we find great local talent? Which products should we...

Who you have representing you in a new market will make or break your international expansion. Here’s who to hire...