Software Talks

Episode 13 - Nailing your positioning

How to approach the giant thing at the very centre of your software business - your positioning. April Dunford, positioning expert, and Leif Bohlin, Managing Director at software growth investor Monterro, discuss how to nail your positioning, and avoid the pitfalls.

The session is moderated by Beata Wickbom.

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Explore insights, guides, and hands-on tools for B2B software growth – created by experts, for software leaders.

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