Monterro accelerates hands-on AI transformation for B2B SaaS companies with Infuse AI

Monterro, the Nordics’ largest software growth investor, today announced it has accelerated its AI support to the software entrepreneurs, named Infuse AI, being backed by a dedicated in-house AI team. It underscores a core message: AI transformation is not a new feature added to Monterro’s offering, it is the natural evolution of what Monterro has always done: helping Nordic B2B SaaS companies navigate growth with hands-on expertise.

As AI reshapes how software is built, what products can do, and how companies operate, Monterro is differentiating itself through a dedicated, in-house AI team embedded shoulder-to-shoulder with Monterro’s portfolio companies, supporting them with hands-on agentic coding, improved workflows, enhanced AI product features, and go-to-market operations, turning AI from experimentation into production impact.

“AI is the biggest shift in software since the internet” says Gustav Lagercrantz, CEO of Monterro. “The winning companies will be those that can transform both rapidly and sustainably. With Infuse AI, we’re packaging what we already do best - hands-on support -into a clear offering that helps companies infuse AI across the entire organization and their business critical products, enabling them to thrive in the AI era.”

Infuse AI: Monterro’s AI offering to help companies thrive in the AI era

“We saw this coming,” Gustav Lagercrantz continues. “Over the past 18 months, we have already infused AI into multiple portfolio companies’ business critical solutions with very positive results. We’ve deliberately invested in and built internal AI capabilities that our portfolio companies can tap into, because this is too important to outsource and too urgent to figure out alone.”

Monterro’s offering Infuse AI consists of three product areas that map to where AI creates the biggest advantage in B2B software businesses:

• AI in Development Helping engineering teams adopt agentic coding, shifting to new workflows, and upgrading old parts of the software. Monterro has already seen portfolio companies significantly increase both development velocity and code quality. 
• AI in Product – AI brings both risks and new opportunities. Monterro helps its portfolio companies identify them and develop a game-changing product vision and expand their market potential.
• AI in Operations - Implementing intelligent automation across sales, marketing, customer success and legal where AI often delivers fast, compounding gains. 

A dedicated in-house team

Infuse AI is delivered by Monterro’s dedicated in-house AI team that works shoulder-to-shoulder with portfolio companies to accelerate execution and reduce risk, building repeatable playbooks and best practices from real implementations.

“We measure success in production deployments and organizational adoption, not slide decks,” says Nils Hulth, AI Lead at Monterro. “We have already successfully infused AI across many of our portfolio companies. Because we work across so many software companies, we learn fast, spot patterns early, and turn those learnings into best practices that can be used across the portfolio - insights no single company could build alone.”

Monterro will continue to invest in Infuse AI going forward, expanding the team across the Nordics and in Monterro’s Scandinavian Software Park in Vietnam, staying close to portfolio companies to drive hands-on execution and measurable results.