Episode 5 - How to build, scale and measure Customer Success for B2B SaaS

Customer success has exploded in the B2B software world. No surprise, given that key customer success metrics – customer retention, engagement and satisfaction – are at the core of every SaaS business strategy. But making customer success actually successful is still a challenge.

Many businesses are unclear what customer success means, how they can build an effective customer success program, who they should staff their customer success departments with – and crucially, how they will measure customer success. 

Listen to software growth investor Monterro's expert Leif Bohlin, and Malin Appelberg, Heading Customer Success at Hypergene. They provide practical tips based on their extensive experience in Customer Success for SaaS. They are interviewed by Beata Wickbom, digital strategist and entrepreneur.