From growing to scaling: How Autoflows shifted gears with AI and Monterro

The challenge: Strong potential, limited investment

Before partnering with Monterro, Autoflows had a long and successful history of delivering customer experience services to car dealers. The business was profitable and steadily growing. Early on, the team realised that the real opportunity lay in using data to activate and retain car dealers' customers more intelligently. That insight became the foundation for Autoflows' AI-driven platform.

The market potential was immense. The team had creativity, industry know-how and grit. But passive ownership and limited investment in product and organisation held them back, making it difficult to scale at the pace the opportunity deserved.

Choosing the right partner for Autoflows' next chapter

With a strong market position and proven profitability, Autoflows attracted significant investor interest. But the management team was looking for more than capital – they wanted a long-term partner who would build the next chapter with them.

“Many investors came knocking on our door. Monterro stood out as the only one we felt was genuinely curious about our business and committed to building it together with us.” – Nicholas Malcolm, CEO at Autoflows

From the first conversations, Autoflows and Monterro found alignment in values, ambition and the strategic direction of the business. With Monterro on the board, Autoflows gained access to hands-on experience from leaders who have successfully scaled multiple SaaS companies before.

The accelerator for growth

Monterro quickly became a key component of Autoflows' growth journey. With close collaboration, weekly touchpoints and shared goals, Autoflows now had the active partner needed to build long-term, sustainable success.

"We were already in a good position with a strong product and a profitable company. Monterro is the accelerator that helps us take our business to the next stage." – Nicholas Malcolm, CEO at Autoflows

"We saw great market potential for Autoflows' offering, but they were underinvested in terms of product development and team. This is where Monterro's experience can really make a difference, supporting Autoflows to build an organisation for scalable growth." – Erik Syrén, Portfolio Chair at Monterro and Chairman of the Board at Autoflows

Unlocking AI opportunities together

AI is central to Autoflows' offering. The platform leverages intelligent technology in every step of the customer journey – from behavioural data analysis and predictions to outbound outreach and inbound customer service. With 60% of service appointments still being booked by phone and more than 30% of inbound calls getting unanswered or abandoned, car dealerships are in urgent need for smarter customer service tools.

Autoflows' AI-driven service agent handles inbound calls at any time, strengthening customer service and retention. Similarly, outbound calls are automatically triggered by customer events to manage service appointments, reminders and status updates. As a result, Autoflows ensures that every call is answered and every customer is served – boosting bookings, after-market revenues and customer satisfaction.

With support from Monterro's in-house AI experts, the team constantly explores new opportunities to strengthen the product and optimise internal processes with AI. From prediction models to internal hackathons with vibe coding, the team continues to push boundaries. This forward-thinking approach earned Autoflows the title "AI Pioneer of the Year" in 2025.

"We get valuable support from Monterro's AI experts. Even though we are an AI-native organisation, we need a partner to bounce ideas with – someone who can challenge us and help us explore new opportunities to leverage AI in our product as well as in our operations." – Nicholas Malcolm, CEO at Autoflows